Management Systems International,
Inc
Strengthening Integrity and
Accountability Program 1 (SIAP 1)
Terms of Reference
Creation of a Public Service Announcement (PSA)
Background and Objectives
Anti-corruption
movement plays an important role as a medium to convey awareness and raise
public support in combating corruption. Creative approach can motivate people
to improve their understanding of corruption, as well as encourage public
participation to be involved and contribute as an “agent of change” in terms of
corruption eradication. To continually support the anti-corruption efforts as a
part of sustainable movement, MSI/SIAP 1 has conducted several activities to
create mature anti-corruption movements that involved creative approach for
Indonesian citizens, such as film production, film distribution, and
Anti-Corruption Film Festival.
In 2015, MSI/SIAP 1
will produce a video campaign that will be virally distributed in several
channels such as cinema networks, TV stations, YouTube, etc. The video campaign
will be formed as a Public Service Announcement (PSA), a short, non-commercial
advertisement that will be prepared to show and promote the various
anti-corruption actions and contributions from people-to-people. The PSA
production is expected to raise and publicize the participation from various
stakeholders, such as anti-corruption communities/activists, students, creative
communities, in showing their support to the Corruption Eradication Commission (KPK).
Technical details
The
PSA production should be done in April, with several activities:
Production
- The length of video is maximum 60 seconds for TV, Cinema, and social media propose with multimedia instrument (music, text, animation, etc).
- Contain information that is beneficial to the public
- Represent support from various people
- Include the most essential information (could be used video graphic, testimony, etc.) in order to inform and influence public opinion, related to the support to KPK
Interested
consultants should email Fadila Ayu Hapsari at fhapsari@msi-siap.com. Please submit
your estimated quotation, contact details, and three references no later than
21 March 2015.
