BACKGROUND
The ASEAN Foundation (AF) was established in
December 1997 by ASEAN Foreign Ministers in fulfilment of the decision of the
ASEAN Leaders. It is a non-profit ASEAN body under the ASEAN Charter and is
mandated to promote greater awareness of ASEAN and greater interaction among
the peoples of ASEAN, as well as their wider participation in ASEAN activities.
JUSTIFICATION
The
ASEAN Foundation requires a consultant to work with Executive Director and the programme
staff to build the ASEAN Foundation’s brand and diversity its donor base over
the next few years. Building the
organisation’s brand is the third strategic objective of its 3-year work plan
to guide the communication
of the organisation and to articulate the organization’s identity. Diversification of its donor base has the intent of
getting current
donors to increase their contribution, expand the number of new private
sector donors and non-traditional donors as
well as identifying
high network individuals, for support.
GENERAL OBJECTIVE
The
consultant will work with the Executive Director and the programme staff to
expand the ASEAN Foundation’s brand image to a wider audience through marketing
materials and products as well as communications on social media channels.
TASKS OF THE CONSULTANT
Communications
- Work with programme staff to rewrite materials for publication and the website from the standpoint of reader’s interest, clarity, thoroughness and accuracy
- Guide programme staff to generate social media content including, text, photos, videos and audio to help boost presence and followers of ASEAN Foundation’s social media channels
- Assist with other communications-related tasks as needed
Marketing
- Working with the Executive Director and the programme staff to develop funding proposals
- Assist programme staff on creative development and crafting presentations for a variety of corporate funders
- Provide guidance on communications and marketing plans and/or messages
- Advise on donor stewardship and donor database management
EXPECTED RESULTS
Communications
- Act as language editor for results stories, documents, infographics, and concept notes as well as the website
- Social media content that enhances ASEAN Foundation’s presence and followers compared to baseline data
Marketing
- Proposals/funding materials to secure funding/raise profile of the ASEAN Foundation
- Key messages developed for corporate funders
- Improved donor profile template of funders
TIME FRAME
The
duration of the consultancy is 30 days within a six months duration (May to
October 2015).
REMUNERATION
A lump sum quotation is required including fees and other relevant
expenses.
- Corresponding payments shall be made following certification by the ASEAN Foundation that the services related to the TOR have been satisfactorily performed and
- Deliverables have been achieved by the or before the due dates.
QUALIFICATIONS AND SKILLS
- Education background in communications, marketing, business management or relevant fields
- At least 5 years of relevant work experience in marketing, public relations and brand positioning
- Proven experience in successful fundraising, with a track record of raising significant gifts from foundations, corporations or major donors
- Knowledge and experience of the not-for-profit sector, preferred
- Computer literacy
- High standard of both written and spoken English
APPLICATION PROCESS
All interested applicants to send application, stating the assignment
with the following documents to procurement@aseanfoundation.org – a) application letter, b) curriculum vitae c) samples of work and d)
financial proposal containing work plan specifying a total lump sum amount (we
only process the proposal that offers price and work plan)
DEADLINE FOR APPLICATION
Sunday,
26 April 2015 (extended)
