The
Global Alliance for Improved Nutrition (GAIN) is driven by the vision of a
world without malnutrition. GAIN is a Swiss based international organization
that mobilizes public-private partnerships and provides financial and technical
support to deliver nutritious foods to those people most at risk of
malnutrition. The organization is delivering improved nutrition to an
estimated 700 million people in more than 30 countries, half of whom are women
and children.
Request
for proposals from contractors to implement a pilot activation campaign
targeted at effecting behavior change on feeding of children under 2 in East
Java, Indonesia
The Global Alliance for Improved
Nutrition (GAIN) is inviting organizations to submit proposals for implementing a community level pilot activation
campaign aimed at creating a branded social movement at community level that
reinforces exclusive breastfeeding, healthy snacking and age appropriate complementary
food, using signature elements from the project’s upcoming TV commercial. It will not just be supplementary to the TV
commercials but will form a major part of the intervention.
Target behaviours:
- Promote exclusive breastfeeding for first six months of life
- Improve the nutritional quality of complimentary food fed to children under 2 years of age
- Improve the quality and timing of snacks provided to children aged 6-24 months
SCOPE of WORK
Location:
The pilot will be conducted in peri-urban East Java in the districts of
Malang and Sidjardo in 12 villages, selected in consultation with
provincial and district health authorities.
Budget:
Approximately USD 4,000 per village for
the entire intervention period from May to August 2014.
Subjects
Primary target
group:
-
Pregnant women
-
Mothers with children under the age of 2
-
Grand mothers with children under the age of 2
Secondary target:
-
Fathers
-
Women with older children
Intervention duration
The
intervention will be rolled-out in May-August 2014
Pre-determined
principles of the pilot activation campaign design:
- should be able to achieve some level of behaviour change during the 3 month pilot period
- pilot should be implemented in such a way that it could be scaled to the whole of East Java or Nationally
- should be budgeted and implemented so that it can be sustained at a local level with minimal support
- should be able to be delivered with a maximum 3 staff who are employed for a short period only to reduce the overall costs
Additional
considerations for the pilot activation campaign:
- will be tapping into behavioural motives
- should directly target pregnant mothers, mothers with children under 2 and grandmothers while others such as fathers or women with older children may be indirectly targeted
- should capitalise on existing social structures
- should be dynamic, exciting and fun
- should actively develop relationships with key community stakeholders and foster volunteerism.
To request
full details of the project please write to: Jakarta.office@gainhealth.org
Last date for
receipt of proposals is April 15, 2014.
Shortlisted organizations will be contacted by 21 April 2014. The
winning contractor will be expected to start work as of 1 May 2014.
